On November 9th, a16z partner Chris Dixon tweeted that lack of real ownership and dependence on advertising are the original sins of the Internet. Now finally there is a tool to solve this problem, this tool is Web 3 and NFT.
Chris Dixon thinks. Nowadays, certain types of Web 2 websites and apps have fallen into the death spiral of availability/monetization.
These websites and apps rely on advertisements and make money through lower display billing standards. The motivation is to add more intrusive advertisements to increase click-through rates. However, the result of introducing more intrusive advertisements will lead to a decline in user experience, which in turn leads to a decrease in traffic.