Warner Bros. Discovery has become the first major studio to sell NFT movie bundles, with The Lord of the Rings: The Fellowship of the Rings set to release tomorrow.
Developed by Warner Bros. in partnership with Web3 company Eluvio, each NFT features a 4K copy of Peter Jackson’s 2001 debut The Lord of the Rings, as well as behind-the-scenes footage, plenty of stills and exclusive assets inspired by the film. Eluvio hosts NFTs through its Ethereum-compatible blockchain.