SBF is convinced that his cryptocurrency exchange’s massive push in sports marketing is a success. In 2021, crypto exchanges have chosen a new marketing battleground: professional sports. Binance, Coinbase, Crypto.com, and FTX have all signed multiple sports sponsorship deals.
Over an eight-month period, FTX joined forces with the Miami Heat (stadium naming rights), Major League Baseball (official cryptocurrency exchange, including FTX logo patches on each referee’s uniform), Golden State Warriors (international rights) , the Washington Wizards and Capitals (official cryptocurrency exchange and NFT partners), as well as major esports team TSM (naming rights).