With the large-scale application of Web3, the L1 protocol should treat users, especially developers, like consumers. They must prioritize providing a positive, valuable experience for everyone who interacts with the protocol.
A PwC report found that 32% of customers leave a brand they love after a bad experience.
A report by McKinsey and NeilsonIQ also found that products with environmental, social and governance (ESG)-related claims have grown by an average of 28% over the past five years, compared with a cumulative 20% growth for products without such claims. This data applies directly to Web3.