NFT fashion and collectibles startup RTFKT announced on Twitter that the company has been acquired by Nike. The terms of the transaction were not disclosed.
It is reported that one of RTFKT’s flagship products is a hybrid NFT/physical footwear collection. It is inspired by the legendary CryptoPunks NFT series. At the same time, Nike began exploring blockchain technology as early as 2019. Even apply for patents for tokenized shoes.