NHL hires executive to lead NFT business

The National Hockey League (NHL) is looking for a senior employee to assist with the league’s NFT and blockchain initiatives.

The position will require a combination of project management, partner development, revenue generation and execution skills, the NHL said. Two months ago, the top hockey league signed a deal with digital collectibles marketplace Sweet.

Betting fans use NFTs, according to LinkedIn job postings, and the NHL is trying to enhance the fan experience while generating incremental revenue for the league and its clubs.

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