NFT company Legitimate has partnered with PUMA and entertainment agency Roc Nation to release the Evolution of the Mixtape sneaker series, which aims to pay tribute to the 50th anniversary of hip-hop and allow buyers to obtain exclusive music content curated by Roc Nation.
The three sneaker models, called Cassette Tape, Playlist and Disc, are embedded with the LGT Tag, which is the Legitimate’s NFC chip located in the tongue.
Owners can scan an NFC chip with their phone to obtain an NFT that unlocks access to a digital portal that will offer weekly mixtapes, behind-the-scenes artist content and unreleased tracks by Roc Nation artists.