After two years of the pandemic, the NBA‘s Golden State Warriors have resumed their plans to become the most valuable sports team in the world.
The Warriors are valued at more than $5 billion, up from $3.5 billion before the pandemic, and are expected to generate more than $700 million in revenue this year, according to people familiar with the team’s finances. The club has a plan for growth that includes fresh cash flow from the recently launched Golden State Entertainment division.
The joint venture is working on launching an internal ticket exchange, partnering with cryptocurrency companies, and leveraging the blockchain sector to monetize NFTs. In February 2022, the Warriors launched SuiteXchange, a ticket exchange platform for luxury suites within the Chase Center. It utilizes blockchain technology and allows teams to capture data and transaction fees.