McDonald‘s has teamed up with fashion pioneer Humberto Leon to create an exclusive zodiac clothing line and hold events in the Metaverse to provide fast food and fashion lovers with an immersive virtual reality experience.
The event, which runs from January 31 to February 15, will host visitors at the VR space “McDonald’s Gallery” and showcase Leon’s digital work in the virtual worlds of AltspaceVR and Spatial. Fans will receive horoscope predictions based on birth year and zodiac animal.