U.S. attorney Mike Kondoudis tweeted that luxury brand Gucci has filed five trademark applications for its name and logo, covering NFT-backed media, crypto brokerage, exchanges, marketplace services, virtual clothing, vehicles, real estate, fashion shows and currency .
As previously reported, Kering invested in crypto venture capital firm Haun Ventures.
It is reported that Gucci, a brand under the Kering Group, has opened 5 stores in the United States to use cryptocurrency payments, and Balenciaga also announced that it will accept cryptocurrencies on e-commerce platforms through BitPay.