L’Oréal Paris USA has commissioned five female artists to create red-inspired NFT artworks in the new lipstick series. The plan is executed in accordance with its digital asset business through cooperation with UTA, a global talent, entertainment and sports company.
Reds of Worth NFT will be auctioned on the OpenSea market from December 13 to 15, 2021. The artist will retain 100% of the main sales. Each NFT starts at $1,500. 50% of the year-long secondary market sales will be used to support L’Oréal Paris’ iconic charity program “Women of Worth”.