Despite the popularity of NFT in the past year, most of the creators who have benefited from it are men. According to a recent report, female creators account for only 5% of all NFT sales. The number of female creators only accounts for 16% of the NFT art market. For this reason, L’Oréal Paris decided to enhance the status of women in the NFT industry.
Since L’Oreal Paris announced its slogan “You deserve it.” For more than 50 years, it has been supporting individual beauty and the intrinsic value of every woman.
From its inclusive product range to diverse female speakers. The brand has integrated the empowerment of women into its mission and core values.
L’Oreal Paris has commissioned five female artists-Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks. Create NFT art in the new L’Oreal red series of lipsticks-Reds of Worth NFT.
“Through this project, we hope to arouse people’s attention to gender differences in the NFT field, and hope that we can inspire women who are already working in this field. At the same time attract more female artists and buyers,” Maude Brunschwig, senior vice president of L’Oréal Paris, USA : “As a brand committed to empowerment and tolerance. We are proud to continue to support women and provide these artists with a platform to showcase their work.”
Reds of Worth NFT will be auctioned on the OpenSea market from December 13 to 15, 2021. The artist will get 100% of the sales. The minimum starting price for each NFT is $1500.
The artists will also have conversations with OpenSea, UTA and L’Oréal during Twitter Spaces at 1:00 pm Eastern Standard Time on December 14, 2021. To raise awareness about auctions and share more about their works.
Hueman said: “I am very happy and honored to participate in the L’Oréal Paris NFT program. My work ‘radical and freedom’ is to express that women have their own power.”