2021 is called the first year of “NFT” by many people. The development of NFT is an important breakthrough in the global blockchain field this year. Nowadays, in addition to major companies, many star singers have also entered the game, and all kinds of trendy digital collections have begun to enter everyone’s attention.
Jay Chou blessed the sale of NFT projects in 40 minutes
On January 1, Metaverse platform Ezek and Jay Chou’s brand PHANTACi launched the first limited sale of the NFT project Phantom Bear. The maximum issuance is 10,000. The unit price is 0.26 Ether, and the total price exceeds 9.75 million USD.
Thanks to Jay Chou’s blessing, a large number of users flooded in the platform sales channel as soon as it was opened. The webpage was once stuck. 3000 units were sold within 5 minutes and all sold in about 40 minutes.

PHANTACi is a trendy brand co-founded by Jay Chou and his friend Ric Chiang in 2006, and Phanta Bear, a bear with star eyes, is the core IP of the PHANTACi brand. According to the official website, Phanta Bear NFT can double as a membership card of the Ezek Club. In the future, it can use its NFT tickets to enter the latest technology VR/XR virtual concerts and related virtual real estate, and enjoy other online and offline rights.
According to relevant information, singer JJ Lin also subscribed for a Phanta Bear.
The full name of NFT is Non Fungible Token, which is a non-fungible token in Chinese literal translation. It is a concept derived from the blockchain. After being combined with the artwork, the artwork or other things can be given a unique identification. By marking the user’s ownership of a specific asset through the blockchain, NFT can become a recognized tradable entity for this specific asset.
This is not the first time Jay Chou has entered the NFT. In October 2021, Fang Wenshan cooperated with the art agency Soka Art to launch the Fang Wenshan x Jay Chou co-branded limited edition “Punker Cat Sting” (blue and white porcelain model) doll, which is accompanied by NFT anti-counterfeiting certification.