All Nippon Airways (ANA), Japan’s largest airline, and its subsidiary ANA Neo have launched the aviation-themed NFT marketplace ANA GranWhale NFT Marketplace. The first set of NFTs launched is the first series created by aerial photographer Luke Ozawa, priced at 100,000 yen, the NFT with the positive film will be sold at the auction.
The second NFT collection will be released on June 7, representing the NFT transformation of the first Boeing 787 operated by ANA.
ANA is Japan’s largest airline, with revenue of $12.2 billion in the last fiscal year. The company stated that it plans to increase the NFT product line in the future, aiming to enhance the value of customer experience through NFT commercialization.