Adidas will launch a series of NFTs called Into the Metaverse this Friday, Eastern Time. NFT holders will be able to purchase special goods.
The NFT will be sold through the Adidas website for 0.2 ETH or about $800. NFT buyers will receive “digital and physical” Adidas products. The physical objects will include sportswear worn by Indigo, a hoodie with a blockchain address, and an orange beanie. This product is co-created with Bored Ape Yacht Club, Punks Comics, and GMoney.
The relevant person in charge said, “Over time, we will continue to add value to it. It will also develop with our understanding of the community.”
On December 15th, Adidas has acquired a piece of virtual land in The Sandbox. The crypto exchange Coinbase takes care of Adidas digital assets. In addition, Adidas NFT users will also be able to use digital and physical wearable devices next year.
Recently, Adidas has chosen Amazon Cloud as its digital capabilities service provider. Using the high-performance computing of Amazon Cloud Technology, Adidas design teams located around the world can run complex workloads at the same time. Realize large-scale modern 3D design capabilities. At the same time, Amazon Cloud Technology enables sports brands to create “digital twins”, which are virtual images of product lines. This is in line with Adidas’ business promotion in Metaverse.