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InterContinental Hotels Partners with British Artist Claire Luxton to Launch Ten Exclusive NFTs

By Teddie Whitaker

Luxury hotel brand InterContinental has teamed up with British artist Claire Luxton to embrace blockchain technology by launching ten exclusive NFTs.

In addition to custom high-end digital collectibles celebrating the brand’s heritage and travel, NFTs unlock exclusive travel perks for members.

The NFT’s featured graphics were created exclusively for InterContinental, using Luxton’s signature aesthetic of natural flora and fauna, with physical editions valued at between £3,000 and £5,000.

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