On January 3, it was reported that the fast fashion consumer company H&M had opened a 3D store in Metaverse. However, a H&M spokesperson clarified: “We confirm that H&M will not open stores in Metaverse at this time.”
According to related reports, H&M will allow consumers to shop in the Ceek City Universe meta-universe, but the H&M spokesperson further clarified that the company does not have any cooperation with Ceek. Ceek’s official tweet also issued a post later stating that the H&M store in Ceek meta-universe is just a concept, not a real virtual store.