French wine brand Hennessy’s Web3 platform H3NSY announced that it will launch an NFT-based wine bottle design project for its exclusive member community Café 11 from May 22-29.
Over the years, Hennessy has only collaborated with celebrities such as Kim Jones, Maluma, Frank Guery and Refik Anadol to design their signature bottles, but this time Hennessy decided to involve their community in the creative process.
Holders of the Café 11 NFT will have the opportunity to vote on the design direction and have their say on future aspects of the Hennessy bottle design, and once the design is finalized, Hennessy’s packaging design agency will refine the art file, design the bottle and create the bottle NFT , After the production of the physical wine bottle is completed, the holder will have the opportunity to use their NFT to exchange.