On January 11, it was reported that Google was frantically releasing advertisements, emails and targeted social media content to EU politicians and officials. A last-ditch effort to revise the EU’s new regulations targeting big tech companies.
With the coming into force of the new EU regulation, the Digital Markets Act, approaching, Google executives may not have paid enough attention to some provisions that could have serious business implications. Today, Google is stepping up its efforts. A Google insider said recently: “The company’s top executives have always known about the Digital Markets Act, but they are only now realizing its seriousness.”