NFT and gaming company Limit Break, backed by FTX in a funding round last year, shelled out $6.5 million for a 30-second ad that will air during this year’s Super Bowl.
According to reports, this is the first time an NFT developer has bought an ad during the Super Bowl, one of the most watched events on television, attracting an estimated 100 million viewers each year.
Limit Break will use the ad to promote free NFTs related to the web3 gaming ecosystem it has been developing, and the company says that Limit Break’s Super Bowl NFT minting campaign aims to bring new users into its “cryptocurrency community.”