Facebook’s meta-universe project may be more profitable than its social media, and it can temporarily alleviate Facebook’s regulatory troubles.
First, most interactions in the metaverse (whether in virtual reality or augmented reality) may not leave a permanent record, which will make the metaverse more similar to the real world, thereby reducing the need for Facebook to censor and delete records. Heavy burden.
Secondly, entering the metaverse anonymously will not be as easy as entering the Facebook platform today. Strong identity authentication will ensure that the brand reaches its audience more effectively. Facebook meta universe may be more commercialized from the beginning.
After large-scale infrastructure investment, many companies may pay Facebook virtual real estate expenses to reduce travel expenses and office rents.
Companies (not individuals) will set the tone for Metaverse, which will reduce Facebook’s regulatory burden. Compared with individuals, companies have a lower willingness to take risks, so they will introduce various rules to strengthen the maintenance of Metaverse by themselves.