On December 23, Microsoft’s Director of Digital Transformation, Yorke Rhodes, previously predicted that Ethereum will become a decentralized APP Store or a new flagship Web market in 2023. Because he believes that compared with Apple’s Apple Store profit sharing return, ETH costs lower, and will not block transactions like Apple, and there is no single point of control risk of large companies.
Former Microsoft employee Ben Thompson stated on his Stratechery blog: This is the role that blockchain technology will play, providing exclusivity and portability when needed. The technology market dominated by Apple, Google and Facebook seems to be outdated and destined to Enter the world of politics and regulation. Yorke Rhodes agrees that Web3 is still a niche market, but from a broader perspective, two years later, Web3 will begin to expand, thus getting rid of the niche market and becoming the mainstream.