Deutsche Telekom is using NFTs to support youth volunteer projects across Europe. “#WhatWeValue” was co-developed with Saatchi & Saatchi to transform NFTs into a broader social good mechanism.
The programme is based on a new digital community that invites volunteers aged 18-30 from across Europe to lead projects ranging from gender and climate change to urban regeneration.
These projects will be designated as Value NFTs, conveying practical benefits, including custom support from Deutsche Telekom, and access to a Discord community of like-minded people.