Through the form of “blockchain + Internet of Things”, the authentic shoes that passed the internal appraisal are locked to provide North American consumers with brand new, unworn and authentic products. The trendy brand culture that originated in North America has become a source of physical identity for young people.
Deadstock, originally intended as a brand new product. It can mean that the shoe has not been worn before. In the angle of auction, it often means that the shoelaces are not even worn. The integration of blockchain technology is not only a “revolution” of trust, but also a “breaking” of identity.