COBO VP of Marketing Serena said at the offline event hosted by Coinlive and Moledao: The current NFT track is crowded, but the growth is weak. From the perspective of IP, it focuses on two directions: the first is the value empowerment of old IP , old wine in new bottles, so that brands can attract new consumer traffic.
The second is the originality of the new IP. Whether it is a new brand, game or social networking, the new IP needs to use narrative to innovate and quickly build consensus.
In a bear market, everyone should pay more attention to whether the interaction between the scene and users is truly compatible, and to raise funds and run in small steps in a bear market, and at the same time pay attention to the storage of assets on the chain and the security of the underlying contracts.