Blockchain infrastructure firm Chain has announced new sponsorship deals with the New England Patriots of the National Football League (NFL) and the New England Revolution of Major League Soccer.
Under the terms of the four-year agreement, Chain will partner with Kraft Sports + Entertainment to create an innovative Web3 experience for visitors to Gillette Stadium, home of the New England Patriots and New England Revolution.
Following the announcement of the partnership, Chain CEO Deepak Thapliyal announced the purchase of the ENS domain name Patriots.eth for 75 ETH ($99,321.75).
It is reported that Thapliyaal also owns two ENS domains, Deepak.eth and nerev.eth, and also holds blue-chip NFTs such as CryptoPunks and Bored Ape Yacht Club.