Indian celebrities from Bollywood and cricket are increasingly launching digital memorabilia via non-fungible tokens (NFTs). Bollywood superstars like Amitabh Bachchan and Salman Khan plan to launch NFTs soon.
While Bachchan’s NFTs will include autographed posters of his films, Khan created excitement on his Twitter account by telling his 43 million followers that he plans to launch the NFTs. Ayaan Agnihotri of Bollycoin, an NFT marketplace for Bollywood assets, said that within days of its launch this month, his platform sold 8 million of the 20 million available so-called “BollyCoins,” the crypto tokens that were launched at the time of its launch. Can be used to buy NFTs. One BollyCoin is worth 10 cents.