Advertising platform LandVault will introduce ads in ICE Poker, the metaverse poker game owned by Decentral Games.
ICE Poker is one of the most popular games on Decentraland, with an average of 7,800 daily active users in Q2 2022, according to Messari.
ICE Poker is a free-to-play game, and Decentral Games, which makes wearable devices for the game, earned about $18.5 million in the second quarter alone.